Ocean Spray, a globally recognized brand, embarked on a transformative journey with our expertise to broaden its appeal beyond its niche, health-conscious demographic, focusing particularly on young mothers across the MENA region. Leveraging our long-standing partnership, we executed a multifaceted branding strategy that spanned from eye-catching TV and outdoor advertising campaigns to innovative digital engagements, including the creation of Cranberry Squeeze, an engaging mobile game. Our approach was underpinned by in-depth consumer research, leading to highly localized and relatable content on social media, educational initiatives about the product benefits, and creative collaborations with influencers. This comprehensive brand revitalization aimed at not only enhancing Ocean Spray’s market presence but also fostering a deeper connection with its expanding audience, highlighting our commitment to continuously explore new horizons in brand communication and engagement.