Kinsmen redefined the online presence for Ixsir, a Lebanese winery championing sustainability, through a unique collaboration with local talent to create a series of limited-edition bottles that resonated with eco-conscious millennials. Emphasizing Ixsir’s commitment to green practices, the bottles became a canvas for Lebanon’s rich heritage, complemented by a dynamic social media campaign that showcased the artists’ vision. This strategic branding initiative not only elevated Ixsir’s digital footprint but also positioned it as an innovative leader in sustainable wine production.