We had the privilege of partnering with Groupe Kirene, a top beverage player in Ivory Coast and Senegal, to breathe life into the newest member of their juice brand family. Our task was multifaceted: to carve out a vibrant brand strategy, craft a resonant name, and design a visually striking logo and brand identity that would encapsulate the strategic groundwork laid with the client.

The result was ‘Bole,’ a name that embodies the essence of ‘MORE’ in African slang, aligning flawlessly with our dynamic brand positioning of ‘Live More!’—a celebration of abundance in fun, taste, love, and life. The logo we designed mirrors this mantra, encapsulating the brand’s ethos and spirit.

For the packaging, we went bold and fresh, creating a modern design that stands out on the shelves, commanding attention amidst competitors. Furthermore, Bole is positioned with an attractive price point, ensuring it appeals to its mainstream target audience.

Bole’s introduction has strategically positioned Kirene to diversify their portfolio, adding this value-centric SKU alongside their leading juice brands, Pressea and the premium line, Pressea Plus, fortifying Kirene’s market presence with a strong, entry-level contender.