Kinsmen reimagined Naya New York’s brand, steering it towards a modern, health-focused image that resonates with the city’s fast-paced, culinary scene. Our market research across New York’s tech-driven dining landscape informed a strategic rebranding, culminating in an inviting, Levantine-inspired Madison Avenue location. The refreshed Naya brand now stands out in the competitive market, drawing long queues and showcasing its potential for franchising success.