We catalyzed the launch of Switch, the UAE’s next big name in plant-based meat, with an impactful branding strategy, from vibrant packaging to an SEO-optimized website. Pre-launch buzz was generated through robust social media campaigns, and eco-friendly branding was implemented at Switch’s Abu Dhabi facilities. The launch, graced by the Minister of Climate Change and Environment, was a hit, signaling Switch’s promising potential to revolutionize plant-based food in the region.